The whole concept of the Goa International Travel Mart is to showcase Goa as a travel destination. GITM aims at stimulating travel, tourism, hospitality, leisure, and other related industries, both from within the country and outside. Goa International Travel Mart 2014 strives to bring about a face-to-face interaction of the travel-trade, hoteliers, and other stake holders from Goa with leading travel agents from India and abroad.