The first CEO conference, post pandemic, for CEO’s of the various brands in the GHA.

Each quarter the CEOs of all member brands meet virtually to review the commercial contribution of the Alliance to their businesses, debate new initiatives for developing the GHA DISCOVERY loyalty programme and share insights into ways in which member brands of Global Hotel Alliance can work closely together to create mutual successes. They also meet in person annually, with the venue rotating between the Americas, Europe, the Middle East and Asia - reflecting the international strength and coverage of the Alliance.