What are the current trends in travel, particularly in business travel marketing, and what do they mean for GBTA members? Mobile devices everywhere, strong interest in responsible tourism, the power of visuals shared through video and social media, permanently remote workers who can take most meetings over Zoom, non-negotiable standards of cleanliness and health-related precautions to instill confidence, a preference for deeper, more local experiences… We’ll talk about the many ways that digital media plus pandemic reality is changing the traveler experience, and how to ensure that you have the information and skill set needed to thrive in this environment.