Launched in Al Ahsa in February 2022, Destination Tomorrow is a high-profile, in-person investment conference hosted by Saudi Arabia’s Ministry of Tourism. The second conference of the series will be hosted in Al Baha.

The conference features government-led programmes, addressing an audience of investors, tourism operators, hotel brands, travel agents and a selection of public & private industry organisations . There will be tonnes of critical informational sessions handpicked for investors from and outside the region. Each event has been carefully designed for investors to experience the potential of Al Baha, and connect with partners and respective authorities to make the most out of their time at the event.