The China Tourism Forum 2019-USA aims to bridge cutting-edge research with innovative practice and thinking to present a gateway to understanding China’s tourism and hospitality market. The international conference on tourism and hospitality is co-organized by the School of Sport, Tourism and Hospitality Management at Temple University and the School of Hotel and Tourism Management at The Hong Kong Polytechnic University, with Fliggy, the travel brand of Alibaba Group, being the Forum’s strategic partner.