The Australian Tourism Exchange (ATE) is Australia’s premier tourism trade event and the largest international travel trade show of its kind in the southern hemisphere. The business-to-business event provides a forum for Australian tourism businesses to showcase their products, meet overseas contacts and negotiate business deals. It also provides the international travel trade the opportunity to experience Australia first hand. Up to 100,000 networking and business appointments are conducted during the event.

ATE is divided into two modules allowing exhibitors to target the markets most appropriate for their tourism product. The Eastern module targets buyers from Japan and Asia and the Western module targets buyers from UK, Europe, the Americas, the Gulf Countries, South Africa, New Zealand and the South Pacific. International buyers attend the module according to where their company is based and Australian exhibitors can apply to attend one or both modules.

ATE is Australia’s premier tourism trade event and the largest international travel trade show of its kind in the southern hemisphere. ATE 2011 will take place in Sydney from 2 to 8 April 2011.