The Magical Kenya Open, a European Tour competition is over 51 years old making it one of the oldest golf tournaments in Africa. Additionally, Ladies European Tour, Magical Kenya Ladies Open and the Safari Golf Tour series are some of the golf events that have been key to the development of the sport and visibility of the destination. The Kenya Savannah Classic was drafted to the list of European Tour events in 2021, further cementing Kenya’s position in the sport. Kenya sees golf as a key sport that has enormous potential to market the destination locally, regionally and internationally.