The potential for business aviation in Asia is enormous. The population, economic activity, and need for transportation to cover the distances between business locations – in some cases, where no practical transportation alternative exists – is immense. But, the Asian business aviation market is emergent and at the beginning of its evolution. These factors explain the rationale for the Asian Business Aviation Conference & Exhibition to be held in the new Shanghai Hawker Pacific Business Aviation Service Centre from March 27 to 29, 2012.