Sponsored by the Ras Al Khaimah Tourism Development Authority (RAKTDA) and supported by Emirates, the theme of the conference is a Tale of the Unexpected. The location itself was an unexpected surprise for many delegates and one that offers a mix of modern and traditional, of luxury and character and a contrast to the fast pace and bright lights of its neighbour, Dubai. Ras Al Khaimah is an exciting Gulf State on the cusp of change.