Designed by adventurers for adventurers, AdventureWeek is a fully-hosted intensive familiarization trip (FAM), in which the ATTA partners with a destination to feature the best adventure travel products on offer. In addition to experiencing adventure travel in the destination, AdventureWeek participants — outbound tour operators, specialized travel agents and international travel media — meet with local operators and ground suppliers during two or three MARKETPLACES during the itinerary.