Breaking Travel News recently caught up with Danielle Curtis, Regional Portfolio Director – UAE at RX Global, to discuss the continued success and evolution of Arabian Travel Market (ATM), one of the world’s leading travel and tourism events. As the global travel industry continues to evolve at pace, Danielle shares her insights into the key trends shaping the sector, how Arabian Travel Market is adapting to meet the needs of exhibitors and visitors alike, and the event’s growing role as a catalyst for innovation, collaboration and international business. She also reflects on the highlights of the most recent edition and offers a glimpse of what the industry can expect from future events.

From July 3-5, 2026, Cappadocia will host the 2nd Cappadocia Horse and Equestrian Culture Festival at the Göreme Festival Area, to celebrate the region’s rich equestrian heritage. Known historically as “the land of beautiful horses,” Cappadocia will have three days of traditional and contemporary horse shows - featuring Turkish and international performers - as well as such competitions as mounted archery, horseback displays and traditional racing events. There will also be exhibitions and panel discussions, live performances, children’s play zones, guided horseback riding experiences, and traditional demonstrations like cirit (Turkish javelin throwing).