Volotea, the airline connecting small and mid-sized European cities, operates a direct-flight connectivity model that helps significantly reduce the environmental impact of air travel. According to a company study, direct flights can avoid CO2 emissions by 54% compared with itineraries requiring connecting flights. This improvement is driven by several factors, including avoiding 58% of the travel time associated with connections and a 37% decrease in distance travelled. As a result, fuel consumption, and therefore CO₂ emissions generated per journey, is significantly reduced. These benefits are further supported by a load factor that has remained above 90% since 2018 and reached 91% in 2024, helping maximize operational efficiency and optimize resource utilization.

Day 2 at Phocuswright Europe opened with a clear message: the forces reshaping travel are accelerating, and the industry must adapt with equal speed. From AI‑driven distribution battles to digital identity pilots, shifting demand patterns and new expectations for loyalty, the day delivered a steady stream of insight, debate and practical direction for the year ahead. Travel demand stays resilient as AI reshapes the path to purchase