Turespaña, the Spanish national tourism agency, has launched a new video across its social media channels.
The work is entitled ‘#SpainWillWait’ (España te espera).
The objective of the initiative is to consolidate tourists’ loyalty to the destination by reminding them of all that Spain has to offer and all that can be enjoyed once the Covid-19 crisis has passed.
The video looks to convey an evocative idea of Spain, transporting holidaymakers from their homes and strengthening lasting emotional ties with the destination.
Take a look above.