A VisitBritain campaign using the legend of the Loch Ness Monster is returning to entice international visitors to visit Inverness and Loch Ness in the Scottish Highlands outside the summer season.

The six-week digital and social media campaign gets underway this week in France and Germany, two of Britain’s largest and most valuable inbound visitor markets, and the Netherlands. 

VisitBritain’s ‘Come hunting for Nessie, stay for the experience’ campaign promotes the diversity of experiences and outdoor activities on offer across Inverness and Loch Ness, inspiring visitors to stay longer.

VisitBritain director of marketing Clare Mullin said: “The legend of Nessie is a fantastic springboard to promote the breath-taking scenery, activities and experiences that you can only have on a trip to Inverness and Loch Ness.

“We want to inspire visitors to book a trip right now to come and explore this stunning part of the Highlands, spreading the economic benefits of tourism outside the peak holiday periods.”

Loch Ness and Inverness is also promoted globally through visits by international media and travel buyers and with local businesses and destination partners attending international trade events.