Amadeus and Microsoft have joined forces to co-author a new report exploring how new technologies will make the experience of travel better.

Entitled ‘Delivering traveler value: Inspiring, understanding and fulfilling expectations throughout the travel experience and beyond,’ it looks at how a focus on the ‘purpose’ and ‘context’ of each trip will allow the industry to maximize value.

The report also unveils some of the latest milestones in the global strategic partnership between Microsoft and Amadeus.

Together, the two technology leaders are working to deliver a new set of tools, solutions and data applications to offer a next-generation experience for travelers, travel sellers and providers.

Releasing the work at ITB Berlin, Julie Shainock, Global Leader, Travel and Transportation, for Microsoft, and Fredrik Odéen, Program Director, Corporate Strategy, at Amadeus, here tell Breaking Travel News a little more about it.