Emirates has introduced three-dimensional seat models on its website, becoming the first airline to introduce web virtual reality technology on its digital platform.

The three-dimensional seat model is a visualisation engine that displays an immersive 360-degree view of the interior of the Emirates A380 and the Emirates Boeing 777, giving customers a chance to explore their seats, the spacious cabin and the onboard product.

This new feature available on emirates.com allows users to navigate through the economy, business and first-class cabins, as well as the on-board lounge and shower spa on the Emirates A380 using navigational hotspots.

Alex Knigge, Emirates senior vice president, said: “As we continually invest to provide our customers with an unmatched travel experience onboard and on the ground, we also work very hard to give our customers a world-class digital experience.

“We are pleased to be the world’s first airline to introduce this cutting-edge web VR technology, which offers our customers an immersive opportunity to learn more about the fantastic Emirates experience before they step on board.

“In our usability tests with customers, we found that they particularly appreciated the 3D seat and cabin models when selecting their seats.”

The high-quality 3D generated graphics offer an outstanding render that is close to reality.

The immersive experience is now available for the three class Emirates A380 but will soon include renderings of Emirates’ entire fleet including all configurations of the A380 and Boeing 777 aircraft.