Accor Live Limitless (ALL), the lifestyle loyalty program from the hotel giant, has staged the largest drone show ever seen in Europe as it celebrates the launch of a new payment card with Visa.

The drones dive into the legendary swimming pool of Hôtel Molitor Paris - MGallery, prepare the best pastries in the kitchens of Le Royal Monceau - Raffles Paris with iconic chef Quentin Lechat and participate in a yoga class at 21Blanche – Ken Group.

As night descends over Paris, growing numbers of drones come together, flying over the Accor headquarters to end their journey above ParisLongchamps Racecourse, ultimately depicting the new ALL-Visa payment card across the skyline.

According to Steven Taylor, chief marketing officer of Accor, “Accor Live Limitless forms part of a major ambition – to radically transform how loyalty programs operate and the way in which they provide genuine added value for consumers. With this video we are demonstrating that we are going a lot further – it’s not just about points and status levels, it’s about experiences.

“ALL provides incredible experiences in everyday life that will enrich our relationship with our members even when they are not staying with us.”

The video was made in collaboration with the agency Auditoire.