Russia is spending billions in the build up to the 2014 Winter Olympics and 2018 World Cup to bring its infrastructure up to FIFA and ICO standards. However the legacy and possible gains are unlimited, as BTN finds out.
The FIFA 2022 World Cup may be a decade away but its host Qatar is already embarking on a hospitality programme that will transform it into one of the world’s most exciting destinations. BTN takes a look at the tiny nation with grand plans.
Abu Dhabi’s rapid rise to tourism stardom is represented by its strong presence at the WTTC Global Tourism Summit in Las Vegas. The fast-growing emirate, which picked up a host of honours at the recent World Travel Awards, is using Sport Tourism to take its brand to a global audience.
France has won the rights to host the 2018 Ryder Cup, the first time the tournament will be held in the country. The 42nd edition of the biennial match will be staged at Le Golf National in Versailles, just outside Paris, which has been the venue for 18 of the last 20 French Open tournaments.
Thailand’s growing power as a Sport Tourism destination will be on show at this week’s WTTC Global Travel and Tourism Summit in Las Vegas. BTN looks at how the Land of Smiles is tapping into the fastest growing sector of travel.
British Airways has unveiled its multi-million London 2012 Olympics campaign, its largest ever sponsorship. The British flag carrier has paid £40m for tier-one sponsorship. The campaign is being anchored by the Great Britons programme, which offers travel bursaries for talented individuals and groups.
Nestled among a plethora of palm trees under the soaring karst limestone mountains of Khao Sok National Park, Thanyamundra launches this spring as a one-of-a-kind luxury retreat on a working organic farm. Also taking place in Thialand is this year is WSDE Sport Tourism Expo which will be hosted by Bangkok from September 27th-29th.
Australia has highlighted the power of sport tourism as integral to its tourism industry, led by events such as the Formula 1 Grand Prix. BTN takes a closer look at how the nation is harnessing sport to attract a global audience.
The Tourism Authority of Thailand has announced that even with the situation in the Asia Pacific, travellers can be confident the country is still a safe and welcoming tourist destination. The announcement comes as Japan continues to battle the fallout from an earthquake and subsequent tsunami which rocked the country earlier this month.
Dusit Thani Bangkok, Thailand’s leading luxury five-star hotel, will be hosting the Asia & Australasia awards ceremony for this year’s World Travel Awards, dubbed as the “Oscars of the Travel Industry,” on 28 September. Top players from Asia & Australasian travel and tourism, as well as media from 60 countries, are expected to attend this prestigious ceremony when winners will be recognized for their outstanding achievements.