The first annual Sports & Events Tourism Exchange has opened at the Cape Town International Convention Centre. Owned and managed by the Thebe Exhibitions and Projects Group and supported by South African Tourism, the event will showcase South Africa’s experience and expertise in hosting and managing large international events.

In partnership with TUI Travel Sports Division Plc, World Sport Tourism Congress will offer guests an opportunity to engage with the most senior executives from the sport and tourism industries during a once in a lifetime event. Taking place on board the luxurious P&O Pacific Dawn during the 2011 Rugby World Cup in New Zealand, the inaugural World Sport Tourism Congress is limited to just 400 delegates and includes accommodation as well as a fully integrated social and events programme.