A line-up of top sport tourism heavyweights has been unveiled for a ground-breaking conference that will take place in Johannesburg, South Africa during the FIFA World Cup.
As the CEO of Johannesburg Tourism Company, Lindiwe Mahlangu-Kwele is providing the key link between sport and tourism at this summer’s FIFA 2010 World Cup. On the eve of the World Cup, what does has the City of Gold have planned as the hub of the world’s greatest football tournament?
Nine candidates bidding to host the World Cup in 2018 or 2022 have begun delivering their proposals to Fifa. David Beckham presented England’s bid to Sepp Blatter, telling the Fifa president of the “passion and emotion” the nation would bring to the tournament and declaring “football runs through our veins”.
With Fifa officials downgrading the numbers expected to travel to South Africa for the World Cup to less than half the original half million estimate, what implications does it have for the travel and tourism industry, and who will be the winners and losers?