Visitbritain News
UK revels in record year of tourism growth
An extra £872 million in visitor spending was generated across the UK in the last year as a result of work by national tourism agency VisitBritain/VisitEngland latest figures show. This means for every pound invested in the organisation, £20 of additional visitor spend was generated for the economy.
UK seeks to attract Chinese visitors ahead of Golden Week
The UK could look forward to a rise in visitors from China in the coming week as China National Day and the Golden Week holiday begin. Golden Week is a prime time of travel for the Chinese and more are choosing to visit the UK than ever.
Nessie returns to VisitBritain ad campaign
A VisitBritain campaign using the legend of the Loch Ness Monster is returning to entice international visitors to visit Inverness and Loch Ness in the Scottish Highlands outside the summer season. The six-week digital and social media campaign gets underway this week in France and Germany, two of Britain’s largest and most valuable inbound visitor markets, and the Netherlands.
UK tourism records best month since figures began in July
Figures released today show that July was the strongest month for inbound tourism to the UK since official records began in 1961. There were a record four million overseas visits to the UK in July, the first month to ever break through the four million mark, and up six per cent on the same month last year.
VisitBritain lures US tourists with new Kingsman campaign
VisitBritain is tempting US tourists to discover the exciting, secretive and adventurous side of Britain in a new film tourism campaign ahead of Kingsman: The Golden Circle. The film, from director Matthew Vaughn, is in cinemas in the US on September 22nd, 2017.
Britain receives record number of overseas visitors in June
Official statistics from VisitBritian show a record June for the number of overseas visits to the UK. There were a record 3.5 million visits to the UK in June, up seven per cent on the same month last year. Overseas visitors spent £2.2 billion in June, up two per cent compared to the same month last year.
UK visitor spending habits revealed
Detailed information has been released about the spending habits of UK inbound visitors, revealing the USA dominates UK inbound market spend. According to the International Passenger Survey, over 37.6 million people visited the UK in 2016 (a four per cent increase on 2015), spending £22.5 billion (an increase of two per cent).
Overseas visitors flock to UK as weak pound lowers prices
New figures out today show that it was a record April for the number of overseas visits to the UK. VisitBritain figures show that 3.7 million visits were made to the UK in April this year, up 19 per cent compared to the same month last year and the highest April since records began.
Record visitor figures for early 2017 in UK
Official figures reveal a record-breaking start to the year for inbound tourism to Britain. A new record has been set for inbound visits to the UK in the first two months of the year with 5.2 million visits, up six per cent on the same period last year.
ExploreGB heads to Brighton for 2017 event
VisitBritain is gearing up to host its largest ever global tourism trade event to promote destination Britain to the world. Now in its third year ‘ExploreGB’ is heading south to Brighton.
UK sees mover overseas visitors in 2016 than ever before
New figures out today show more overseas visitors came to the UK last year than ever before. In 2016 there were a record 37.3 million inbound visits to the UK, up three per cent on 2015 with visitors spending £22.2 billion, matching 2015’s record spend.
VisitBritain opens Saudi Arabia outpost
Britain’s national tourism body VisitBritain has opened a new office in Riyadh to attract more visitors from Saudi Arabia to the UK, making it the first Western tourism board to establish a presence in the country.