A VisitBritain campaign using the legend of the Loch Ness Monster is returning to entice international visitors to visit Inverness and Loch Ness in the Scottish Highlands outside the summer season. The six-week digital and social media campaign gets underway this week in France and Germany, two of Britain’s largest and most valuable inbound visitor markets, and the Netherlands.
Figures released today show that July was the strongest month for inbound tourism to the UK since official records began in 1961. There were a record four million overseas visits to the UK in July, the first month to ever break through the four million mark, and up six per cent on the same month last year.
VisitBritain is tempting US tourists to discover the exciting, secretive and adventurous side of Britain in a new film tourism campaign ahead of Kingsman: The Golden Circle. The film, from director Matthew Vaughn, is in cinemas in the US on September 22nd, 2017.
Official statistics from VisitBritian show a record June for the number of overseas visits to the UK. There were a record 3.5 million visits to the UK in June, up seven per cent on the same month last year. Overseas visitors spent £2.2 billion in June, up two per cent compared to the same month last year.
Detailed information has been released about the spending habits of UK inbound visitors, revealing the USA dominates UK inbound market spend. According to the International Passenger Survey, over 37.6 million people visited the UK in 2016 (a four per cent increase on 2015), spending £22.5 billion (an increase of two per cent).
New figures out today show that it was a record April for the number of overseas visits to the UK. VisitBritain figures show that 3.7 million visits were made to the UK in April this year, up 19 per cent compared to the same month last year and the highest April since records began.
Official figures reveal a record-breaking start to the year for inbound tourism to Britain. A new record has been set for inbound visits to the UK in the first two months of the year with 5.2 million visits, up six per cent on the same period last year.
New figures out today show more overseas visitors came to the UK last year than ever before. In 2016 there were a record 37.3 million inbound visits to the UK, up three per cent on 2015 with visitors spending £22.2 billion, matching 2015’s record spend.
New figures out today show a record-breaking November for inbound tourism visits and spend to the UK. There were 3.1 million inbound visits to the UK in November 2016, up 17 per cent on the same month in 2015. Overseas visitors spent £1.7 billion, up 14 per cent.