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Etihad Airways trumpets success of equity alliance strategy

Etihad Airways trumpets success of equity alliance strategy

20 March 2013 Airline News

Etihad Airways today heralded a successful first year of its equity alliance strategy, after a financial reporting season which saw each of the five airlines within the alliance – airberlin, Air Seychelles, Virgin Australia, Aer Lingus and Etihad Airways – announce profitable performance. The airlines’ individual and collective results were boosted by a number of measures, including growing codeshare traffic between their networks, successful joint sales and marketing efforts, and a range of increasing business and cost synergies.

Virgin Australia wins approval to acquire Skywest

Virgin Australia wins approval to acquire Skywest

4 February 2013 Airline News

Virgin Australia has won regulatory approval from the Australian Competition & Consumer Commission to acquire regional carrier Skywest. Under the agreement, Skywest will become part of the Virgin Australia brand but will continue to operate under its current Air Operator Certificate with its own management team, based in Western Australia.

Travelport signs up Virgin Australia

Travelport signs up Virgin Australia

24 January 2013 Airline News

Travelport, the business services provider to the global travel industry, has announced a new full content agreement with Virgin Australia. Under the new agreement, Travelport-connected travel agents worldwide have access to Virgin Australia’s full published inventory, including both public and private fares. The new agreement takes immediate effect.

Singapore Airlines expands Virgin Australia codeshare deal

Singapore Airlines expands Virgin Australia codeshare deal

21 November 2012 Airline News

Singapore Airlines and Virgin Australia have announced the expansion of their codeshare agreement to cover further destinations in Australia, Asia and Europe. Codesharing has been extended with immediate effect to all of Virgin Australia’s domestic destinations, offering SIA customers access to 32 Australian cities.

Singapore Airlines takes stake in Virgin Australia

Singapore Airlines takes stake in Virgin Australia

30 October 2012 Airline News

Singapore Airlines is to acquire a ten per cent stake in Virgin Australia in an agreement that will further strengthen ties between the two partner airlines. The strategic stake will be acquired through a placement of new shares by Virgin Australia Holdings.

Virgin Australia cabin crew sent back to school

Virgin Australia cabin crew sent back to school

23 July 2012 Airline News

Cabin crew at Virgin Australia are being ordered to take classes in etiquette, posture and language in order to improve service on the airline. The decision is part of a wider strategy from the airline designed to take on Qantas as the airline of choice for business-class passengers.