Southampton Airport’s first ever TV advert has gone live on Sky channels in the south-east region of the UK, aimed at encouraging viewers to book direct and fly local. The 30 second advert will focus on four key travel themes which can be experienced by flying direct from Southampton Airport. These themes include beaches and islands, wine and cuisine, pure air and romantic places.
Based in Brighton, group activity trip experts Red7 has announced a vibrant new brand identity which reflects a new business direction for the company. Red7 will still continue to offer market leading hen and stag parties as they have done for over 30 years, and as part of the rebrand, the group travel specialist will also be the first port of call for any customer needing to organise group travel such as birthday weekends, family breaks, girls’ and guys’ trips away.
The British Council and the Russian Ministry of Foreign Affairs have announced the biggest ever programme of UK cultural projects to take place across Russia and an unprecedented showcase of Russian culture in the United Kingdom. The 2014 UK-Russia Year of Culture will celebrate the rich and diverse cultural heritage of both countries.
Cellet Marketing & Public Relations has won an exciting new brief to handle the marketing and public relations for Pure Michigan in its ambitious drive to increase international visitors. Following a five-year strategic plan for Michigan’s tourism industry, this appointment marks a fresh push targeting the UK and Irish markets to elevate its status and promote the state as the destination of choice for travellers in search of an authentic American experience.
An increase in the number of UK holidaymakers taking more than one holiday this year could be a sign that the country’s economic fortunes are improving, reveals a report by World Travel Market. Following the start of the global downturn in 2008, the proportion of UK consumers taking a holiday dropped alarmingly.
As athletes jet into Heathrow for the London 2012 Olympic Games, a new survey has revealed 13 per cent are planning to leave the country in the coming weeks. VoucherCodes.co.uk has seen a 25 per cent increase in people looking for last-minute travel deals over the last few weeks.
India has overtaken Britain as the biggest tourism source market to Dubai. The stellar growth of the Indian economy has given to a ten percent rise in its nationals visiting the emirate over the first quarter of the year, according to the latest figures from the Dubai Department of Tourism.
British travel insiders are rubbing their hands with glee ahead of the Easter holidays, with sunny weather across the UK boosting expectations for domestic operators. Overseas trips are also expecting a boom; with many savvy travellers realising that by booking three days leave they could have an eleven day break from work.
A combination of economic factors is likely to prevent the UK tourism sector from recovering for at least five years, according to a new report from Mintel. Higher fuel prices, pushing up the cost of flights, and a rise in VAT scheduled for January 2011 will both hit demand, says the British Lifestyles 2010 report.
The Home Office has redesigned British passports in an attempt to cut fraud. To be issued from October this year, the pages of the new passport will depict well-known UK scenes and include a host of new security features.
Prime minister David Cameron has sought to refocus the British tourism offering, arguing the country should concentrate on selling its cultural heritage. Commentators have seen the speech as a decisive attempt to break with the Cool Britannia branding employed by former Labour prime minister Tony Blair.
The UK’s outbound market fell at the fastest rate on record last year as businesses slashed budgets by a quarter whilst leisure travellers opted to holiday at home, according to new data from the Office for National Statistics.