trivago has launched trivago Hotel Relations, a new wholly-owned subsidiary that will foster strong direct relationships with independent hotels. The company will focus on empowering hoteliers around the world to be more competitive online and to drive more direct bookings through their hotel websites.
trivago has reported that total revenue increased to €298.3 million in the second quarter of 2017 and €565.9 million in the six months ended June 30th, 2017. Both figures represent a 67 per cent increase year-over-year, with increases were driven by a rise in advertising spend in both periods.
trivago has made over five billion room rates visible to hoteliers around the world. With its new Rate Insights feature, trivago grants hoteliers access to an unbiased and comprehensive set of data on traveller demand and competitor prices, enabling them to compare room rates from over 250 booking sites as well as official hotel websites on a single dashboard.
Hotel search website trivago.co.uk has unveiled its new Travel Advice Calendars which show the most affordable and most expensive months to visit top destinations. The website claims its latest offering could provide significant savings for holidaymakers.
Travellers have already started searching for their hotels during the 2014 FIFA World Cup, according to hotel comparison website Trivago. Brits accounted for 29.1 per cent of all hotel searches made on trivago during June, July and August 2013 for any Brazilian city during the World Cup period.
Expedia has announced entry into a definitive agreement to acquire a 61.6 per cent equity position in trivago, a leading metasearch company headquartered in Dusseldorf, Germany, for total consideration of €477 million. The deal includes €434 million in cash as well as €43 million in Expedia common stock.
Denise Bartlett, Head of UK Communication, Trivago, talks to Breaking Travel News at World Travel Market 2012
The hotel price comparison website www.trivago.co.uk surveyed 4,142 people over a two week period (August 13th – August 27th) to discover how they prefer to book their last minute hotel rooms. With travel becoming more digital every day, 85 per cent of participants across eight different countries preferred to book on the internet or via a smartphone app.
BTN catches up with Malte Siewert, managing director of trivago GmbH, to find out how London hotels are faring in the build up to the Olympics 2012, innovations in the online travel space, the changing role of social media and why apartment rentals are on his radar.