Breaking Travel News

Travelclick News

TravelCLICK and Google improve advertising on GDS

TravelCLICK and Google improve advertising on GDS

24 July 2009 Press Release Travel Technology News

TravelCLICK, the leading provider of ecommerce solutions for hotels, today announced a new technology to improve the quality of promotional advertising on select Global Distribution Systems (GDS)—coupled with a new methodology for measuring advertising reach to a travel agent audience that yielded over $8 billion in hotel bookings in 2008.

Travelclick launch Social Media Optimization

11 March 2009 Press Release Travel Technology News

With the increasing number of social media and consumer-generated content (CGC) sites, people are spending their time online differently.  Today it’s about conversations—interactions that go beyond the one-on-one to one-to-many through a series of networked relationships that connect us to people, places and events like never before. To avoid being left behind, hotels need to consider being on the sites where consumers now spend their online hours.  According to Jerome Wise, vice president of eCommerce for TravelCLICK International, the challenge for hoteliers is to understand these evolving channels and how they can be used to reach new markets.  “Social media can provide an essentially ‘free’ sales and marketing channel for building connections, community and, ultimately, commerce for hoteliers who are savvy in the new order of online marketing,” said Wise.