TravelCLICK, the leading provider of ecommerce solutions for hotels, today announced a new technology to improve the quality of promotional advertising on select Global Distribution Systems (GDS)—coupled with a new methodology for measuring advertising reach to a travel agent audience that yielded over $8 billion in hotel bookings in 2008.
With the increasing number of social media and consumer-generated content (CGC) sites, people are spending their time online differently. Today it’s about conversations—interactions that go beyond the one-on-one to one-to-many through a series of networked relationships that connect us to people, places and events like never before. To avoid being left behind, hotels need to consider being on the sites where consumers now spend their online hours. According to Jerome Wise, vice president of eCommerce for TravelCLICK International, the challenge for hoteliers is to understand these evolving channels and how they can be used to reach new markets. “Social media can provide an essentially ‘free’ sales and marketing channel for building connections, community and, ultimately, commerce for hoteliers who are savvy in the new order of online marketing,” said Wise.
Genstar Capital, a private equity firm has announced that it has acquired TravelCLICK.
Crown Towers has selected TravelCLICK to provide a range of hotel marketing solutions.
Consumers continue a three-year upward trend of shopping for hotels online and booking electronically, according to TravelCLICK’s consolidated second quarter eTRAK results.