A broad-based destination image research study conducted across 14 countries by the Tourism Authority of Thailand has provided clear pointers on ways to sharpen the imagery and message of the country’s upcoming “Thainess” tourism campaigns.
The Tourism Authority of Thailand (TAT) has carried out a broad-based consumer research study in five key European markets in order to better understand how they perceive Thailand and what “buttons” need to be pressed to maintain visitor flows.
The Tourism Authority of Thailand (TAT) has divided its action plan into five implementation categories under the acronym, “DISCO Plan.” The five categories include: Digital marketing, Image-building, Sustainable Development, Crystallization/Crisis Management, and Organization Management.
Thailand recorded a 31% increase in tourism receipts in 2011 over 2010, according to Ministry of Tourism and Sports figures.
The Thai tourism industry continued its strong performance in the first six months of 2012, with total arrivals of 10,496,789, up 7.60% over the same period of 2011.
The Tourism Authority of Thailand has set a domestic tourism target of 107.4 million trips with revenue earnings of 453 billion Baht (USD 14.36 billion) in 2013.
On March 8, 2012, at approximately 10:00 pm local time, a fire broke out at the Grand Park Avenue Bangkok Hotel on Sukhumvit Soi 22. Sadly, the fire resulted in one confirmed fatality of a foreign national. The nationality of that individual has not yet been confirmed.
The Tourism Authority of Thailand (TAT) has established a new Internet Call Center, an online based system that revolutionizes the current Tourism in Thailand method. This new system allows Thailand visitors to be updated on the latest tourist information.