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Tourism Australia News

ATE12 online news room now open

ATE12 online news room now open

13 June 2012 Press Release Travel Technology News Tourism News

Tourism Australia in partnership with TravMedia has again created a dedicated online news room for the Australian Tourism Exchange (ATE) in 2012, allowing all Australian sellers attending the event to supply their news direct to media from around the world.

Tourism Australia launches A$250M campaign in China

Tourism Australia launches A$250M campaign in China

5 June 2012 Tourism News

The latest phase of Tourism Australia’s A$180 million global marketing campaign has been launched China. The campaign - There’s nothing like Australia - will be rolled out over the next three years in its key international markets and in Australia.

Lions tour big with Brits

Lions tour big with Brits

17 March 2012 Press Release Tourism News

More fans will travel on the British and Irish Lions tour of Australia than ever before, according to Tourism Australia Managing Director Andrew McEvoy.

New research to shape Tourism Australia’s China growth strategy

New research to shape Tourism Australia’s China growth strategy

14 March 2012 Press Release Tourism News

New consumer research carried out across 13 of China’s largest and fastest growing cities is being used by Tourism Australia to further enhance its ten year marketing plan aimed at continuing to lure China’s affluent and travel hungry middle and upper classes to visit Australia.

Tourism Australia revamps website

Tourism Australia revamps website

Tourism Australia has relaunched its popular global website, with a cleaner design, simpler navigation and additional functionality, aimed at helping international and domestic travellers better research, plan and make the most of an Australian holiday. Tourism Australia managing director Andrew McEvoy believes the time is right for a refresh, with 50 per cent of global consumers now using digital channels to research, plan and book holidays.