Tourism Australia has partnered with boutique travel experts Mr & Mrs Smith in the UK to showcase the best experiences and properties in Australia.
Tourism Australia’s Facebook page, Facebook.com/seeaustralia, has achieved another major milestone - reaching more than three million fans worldwide.
Tourism Australia in partnership with TravMedia has again created a dedicated online news room for the Australian Tourism Exchange (ATE) in 2012, allowing all Australian sellers attending the event to supply their news direct to media from around the world.
The latest phase of Tourism Australia’s A$180 million global marketing campaign has been launched China. The campaign - There’s nothing like Australia - will be rolled out over the next three years in its key international markets and in Australia.
Tourism Australia, the Department of Resources, Energy and Tourism (DRET) and the Australian Trade Commission (Austrade) have joined forces in a new strategic partnership to promote the many investment opportunities across the Australian tourism industry to foreign and local investors.
Tourism Australia has launched a new Indigenous tourism trade website, aimed at improving awareness and promoting the quality and diversity of the Indigenous Tourism Champions to wholesalers, inbound tour operators and travel agents.
Tourism Australia has confirmed it will unveil the next phase of its global advertising campaign in China – Australia’s fastest and highest value visitor market.
More fans will travel on the British and Irish Lions tour of Australia than ever before, according to Tourism Australia Managing Director Andrew McEvoy.
New consumer research carried out across 13 of China’s largest and fastest growing cities is being used by Tourism Australia to further enhance its ten year marketing plan aimed at continuing to lure China’s affluent and travel hungry middle and upper classes to visit Australia.
Tourism Australia has relaunched its popular global website, with a cleaner design, simpler navigation and additional functionality, aimed at helping international and domestic travellers better research, plan and make the most of an Australian holiday. Tourism Australia managing director Andrew McEvoy believes the time is right for a refresh, with 50 per cent of global consumers now using digital channels to research, plan and book holidays.
Tourism Australia has launched a new integrated marketing campaign aimed at corporate meeting and event planners as part of a broader strategy to grow Australia’s high yielding business events sector to as much as A$16 billion by 2020.
Tourism Australia’s Facebook page facebook.com/seeaustralia to promote Australian holidays has passed a major milestone - two million worldwide fans - making it both the largest Facebook page located in Australia and most popular tourism destination page on the planet.