Starwood opened 30 hotels and signed 60 new hotel deals in the upper upscale segment in 2013, under its Sheraton, Le Méridien and Westin brands. The iconic Sheraton brand continues to serve as a growth leader for Starwood, paving the way for growth across the company’s other brands.
Starwood Hotels & Resorts has announced the opening of the highly anticipated Sheraton Tucuman Hotel in Argentina. The new property offers a vibrant, open atmosphere and all of Sheraton brand’s signature amenities and services, including Sheraton Club Lounge, Link@Sheraton experienced with Microsoft, and Sheraton Fitness programmed by Core Performance.
Starwood Hotels & Resorts Worldwide has signed an agreement with Jabal Omar Development Company to open three new hotels in the Holy City of Makkah. As part of the Jabal Omar Development project, Starwood will add 1,496 rooms to the city under the company’s Sheraton, Westin and Four Points by Sheraton brands when the hotels open in 2015.
Starwood Hotels & Resorts Worldwide, Inc., and its destination sensation brand, Aloft Hotels, today announces the signing of Aloft Liverpool. Created to shake up the staid and traditional mid-market hotel sector, Aloft is redefining the category by delivering urban-influenced, modern and vibrant design and a social guest experience at an affordable price point. Located on the famous North John Street in the city’s heritage centre, Aloft Liverpool will mark the entrance of Starwood into the city when it opens in 2014.
Starwood Hotels & Resorts has announced its luxury footprint has nearly doubled worldwide in five years to meet growing global demand. Starwood is lengthening its lead in luxury hospitality with more than 160 hotels in 39 countries as part of The Luxury Collection, St. Regis and W brands, offering guests and residents personalised service and exceptional experiences around the world.
Starwood Hotels & Resorts Worldwide, today announced that it has introduced its Westin brand to the heart of Birmingham, Alabama. The Westin Birmingham boasts an ideal location as the anchor of Uptown, the Birmingham Jefferson Convention Complex’s all-new entertainment district. The Westin Birmingham joins Sheraton Birmingham Hotel as Starwood’s second property at the BJCC.
Starwood Hotels & Resorts has partnered with GJP Hotéis & Resorts to expand the presence of its global powerhouse brand Sheraton Hotels & Resorts in Brazil. Sheraton da Bahia Hotel will be located in Salvador, one of the most important tourist destinations in the country.
Starwood Hotels & Resorts Worldwide, Inc. announced that it has reached a historic milestone with 103 hotels open and in operation and now another 100 signed hotel deals in the pipeline for Greater China, Starwood’s second largest market outside of the United States.
Starwood Hotels and Resorts Worldwide, Inc. has signed an agreement with BCD Co. to manage a new-build Sheraton hotel in Erbil, Iraq. Scheduled to open in 2015, the Sheraton Erbil Hotel will mark the re-entry of Starwood in the country after 20 years.
Starwood Hotels & Resorts Worldwide, Inc. announced several promotions and changes to its leadership team.
Sheraton Hotels is investing more than $350 million to enhance its flagship properties around the world. The global hotel giant, which is owned by the Starwood group, will unveil several large-scale renovation projects including projects in New York, Australia and Edinburgh.