Sheraton Hotels & Resorts has launched a $100 million multi-channel marketing campaign, which includes its first comprehensive advertising effort since 2011 and marks the brand’s return to television for the first time in nearly a decade. Titled “Where Actions Speak Louder,” the new campaign, which is slated to run through 2017, is designed to boldly communicate ongoing enhancements to the Sheraton guest experience, including new products and partnerships, a renewed focus on service, and an elevated look, feel and design for the flagship brand of Starwood Hotels & Resorts Worldwide.
Owned by Doha-based Katara Hospitality and situated in the heart of the city’s rapidly emerging Porta Nuova district, Excelsior Hotel Gallia is a glittering reflection of Milan’s rich culture, sophisticated style and vibrant scene. Here Breaking Travel News catches up general manager Marco Olivieri to find out more.
Starwood Hotels & Resorts has announced the debut of Tribute Portfolio in Europe with the addition of the Great Northern Hotel, a Tribute Portfolio Hotel. Launched this past April as Starwood’s tenth brand, Tribute Portfolio is a collection of outstanding independent hotels and resorts, promising owners, Starwood Preferred Guest members and guests alike the ability to “Stay Independent.”
Starwood’s Le Méridien brand will open in Batumi, the brand’s first location in the Republic of Georgia. Scheduled to open in 2018, the 110-room newly constructed hotel will showcase modern architecture and design within the iconic Batumi Tower, a mixed-use development project that also includes a casino and unbranded residences.
Starwood Hotels & Resorts have signed a management agreement for Sheraton Hokkaido Kiroro Resort. The deal marks the first Sheraton ski resort in Japan, the brand’s re-entry in the famed region of Hokkaido, and the first Tribute Portfolio hotel signed in Asia Pacific.
Starwood Hotels & Resorts is planning its market entry in Romania with the opening of the Sheraton Bucharest Hotel. The 270-room property includes 27 Executive Suites, one Presidential Suite, the Sheraton, Fitness Center and free Wi-Fi.
This September, W Hotels Worldwide, part of Starwood Hotels & Resorts Worldwide, will make its much arrival in the Dutch capital with W Amsterdam. The debut of the contemporary design-led lifestyle brand will ignite the city with its electrifying style, signature Whatever/Whenever service philosophy and a full calendar of exclusive W Happenings, showcasing what’s new and next in design, fashion and music.
Starwood Hotels & Resorts has introduced Sheraton Grand, a new premier tier that recognises exceptional Sheraton hotels and resorts for their enticing destinations, distinguished designs, and excellence in service and guest experiences. Starwood revealed the first ten Sheraton Grand properties, which span from Bangalore to Beijing, Dubai to Edinburgh, Miyazaki to Seoul, Taipei to Bangkok, and Tokyo to Rio de Janeiro.
Starwood’s Aloft brand is adding another dynamic destination to its California portfolio with the upcoming debut of Aloft Dublin-Pleasanton. Owned by Zenique Hotels, the new Aloft is slated to open in March 2017 and will feature 120 loft-like rooms, a buzzing social scene and innovative brand-led programming.
Starwood Hotels & Resorts has confirmed the signing of an agreement with Residency Resorts Malé to debut the renowned St. Regis brand in the Maldives. Residency Resorts is part of the Chennai-based property developer, Appaswamy Group. Set to open in 2016, The St. Regis Vommuli Resort, Maldives will bring the brand’s hallmark luxury services to one of the world’s most magnificent destinations, ideally situated on the private Vommuli Island in the Dhaalu Atoll.
Four Points is accelerating its growth in Canada with the debut of Four Points Surrey – the brand’s second hotel in the Metro Vancouver area. Located at the crossroads of the Pacific Rim, Greater Vancouver and 15 minutes from the U.S. border, Four Points Surrey offers approachable design and stylish comfort for the smart, independent traveler.
Starwood Hotels and Resorts Worldwide will debut in South Australia with the signing of Aloft Adelaide in the state capital. Slated to open in early 2018, the new-build hotel will form the centrepiece of New Mayfield, a mixed-use development set to reinvigorate inner-city Adelaide.