Saint Lucia’s Deputy Director of Tourism Tracey Warner-Arnold takes the helm of the Saint Lucia Tourist Board’s marketing team. Her responsibilities have expanded, now overseeing the island’s advertising, PR, online presence, social media strategies and brand partnerships, as the Tourist Board strives to deliver a comprehensive marketing program in line with the overall strategic direction of the Board of Directors.
United Airlines has launched weekly non-stop service to St. Lucia from its New York hub at Newark Liberty International Airport. The flights will operate using Boeing 737-800 aircraft, with 16 United Business seats, 48 United Economy Plus seats and 90 United Economy seats.
Sunsail has opened a brand new Yacht Charter and Flotilla base on the island of St. Lucia, for this summer. The new base in Margiot Bay provides a gateway for guests to sail to and discover destinations in the Windward Islands, including Martinique and Guadeloupe to the north and St. Vincent and The Grenadines to the south.
The Saint Lucia Tourist Board has unveiled a striking new brand campaign themed, “Lift Your Senses,” that captures vacation moments in a fresh, journalistic style.
The island of Saint Lucia and its southern town of Soufrière have inaugurated a bold, strategic move to capture more of a rapidly growing segment of the travel market with the hosting of the first-ever Saint Lucia Health and Wellness Retreat.
Nerdin St. Rose, VP, Sales and Marketing, Caribbean’s Leading Honeymoon Destination: St Lucia
When not at her rabble rousing best in Camden Town, London, soul-diva Amy Winehouse was often to be found on the holiday island of St Lucia. News of her death was greeted with sadness on the island earlier, with tourism and civil aviation senator Allen Chastanet releasing a statement on behalf of the people of the island.
BTN talks to Jean Marc Flambert, Director of Marketing, UK & Europe St Lucia Toursim at ITB Berin 2011
A resurgent cruise industry has lifted the Caribbean’s travel and tourism industry back to pre-recessionary levels, according to the latest statistics from the CTO. St Lucia, which was voted “World’s Leading Honeymoon Destination” at the 2010 World Travel Awards, registered a double-digit growth in arrivals.
For the fifth consecutive year, travel professionals the world over have voted the Caribbean island nation of Saint Lucia the “World’s Leading Honeymoon Destination” by the World Travel Awards.