Saint Lucia’s tourism figures for 2017 have topped all records with total visitor arrivals climbing to an all-time high of 1,105,541. The island also recorded the highest growth in 2017 among the Caribbean Tourism Organisation member countries, registering an 11 per cent increase.
Breaking Travel News speaks to Dominic Fedee, minister of tourism for the island of Saint Lucia, about the changing role of the hospitality sector in the development of the Caribbean.
After a rousing speech on the conference floor, Allen Chastanet, prime minister of Saint Lucia, tells Breaking Travel News about his plan to make the country the leading Caribbean tourism destination within a decade. Taking a data-led approach, he seeks to overhaul the tax system of the island in order to spur innovation and investment in hospitality.
Jade Mountain St Lucia has introduced a new range of home-grown spa treatments that seek to be as kind to the environment as they are to skin. The new treatments on offer at the hilltop Kai En Ciel Spa utilise the finest organic produce from the resort’s 600-acre Emerald Estate, including chocolate, mangoes, spices and botanicals.
Rendezvous is set to complete the second phase of its $12.5 million renovation to further enhance the couples only all-inclusive resort. The refurbishments will upgrade the five-star hotel’s accommodation, resort facilities and food and beverage outlets.
The Expedia group has recorded significant increases in travel demand for properties of all-star levels on the island of St. Lucia. Overall, demand increased more than 20 per cent in the first quarter of 2015 when compared to the same time last year. Demand is even more significant for four and five star properties, with an increase year over year of approximately 25 per cent.
Rendezvous, an idyllic and intimate Caribbean hideaway designed exclusively for couples, has announced a $12.5 million renovation. The plan unveils significant interior design updates to its Seaside Suites and Verandah Suites, including brand new bathrooms, room layouts, furniture and colour schemes, as well as the addition of an á la carte beachside restaurant, Malabar.
The Saint Lucia Tourist Board has seen a strong start to 2015, with UK operators and agents reporting good bookings to the end of February. This comes against a backdrop of the highest total number of arrivals in the island’s history recorded for the month of January at 31,541, up 14 per cent on 2014. Aiming to help drive sales, an integrated campaign ran during January and February, raising awareness along five themes including Beach Lover, Nature Explorer, Active Families, Luxury Traveller and Weddings & Honeymoons.
Antje Rudhart, St Lucia Tourist Board, talks to Breaking Travel News at ITB Berlin 2015
Atlyn Forde, director of marketing - Europe, St Lucia Tourist Board talks to Breaking Travel News on Day 2 at World Travel Market 2014.
Delta Air Lines is adding a non-stop service from New York’s JFK International Airport to Saint Lucia’s Hewanorra International Airport. Commencing December 20th 2014, the weekly service will operate every Saturday throughout the year.