The Saint Lucia Tourist Board has seen a strong start to 2015, with UK operators and agents reporting good bookings to the end of February. This comes against a backdrop of the highest total number of arrivals in the island’s history recorded for the month of January at 31,541, up 14 per cent on 2014. Aiming to help drive sales, an integrated campaign ran during January and February, raising awareness along five themes including Beach Lover, Nature Explorer, Active Families, Luxury Traveller and Weddings & Honeymoons.
Antje Rudhart, St Lucia Tourist Board, talks to Breaking Travel News at ITB Berlin 2015
Atlyn Forde, director of marketing - Europe, St Lucia Tourist Board talks to Breaking Travel News on Day 2 at World Travel Market 2014.
Delta Air Lines is adding a non-stop service from New York’s JFK International Airport to Saint Lucia’s Hewanorra International Airport. Commencing December 20th 2014, the weekly service will operate every Saturday throughout the year.
Saint Lucia’s Deputy Director of Tourism Tracey Warner-Arnold takes the helm of the Saint Lucia Tourist Board’s marketing team. Her responsibilities have expanded, now overseeing the island’s advertising, PR, online presence, social media strategies and brand partnerships, as the Tourist Board strives to deliver a comprehensive marketing program in line with the overall strategic direction of the Board of Directors.
United Airlines has launched weekly non-stop service to St. Lucia from its New York hub at Newark Liberty International Airport. The flights will operate using Boeing 737-800 aircraft, with 16 United Business seats, 48 United Economy Plus seats and 90 United Economy seats.
Sunsail has opened a brand new Yacht Charter and Flotilla base on the island of St. Lucia, for this summer. The new base in Margiot Bay provides a gateway for guests to sail to and discover destinations in the Windward Islands, including Martinique and Guadeloupe to the north and St. Vincent and The Grenadines to the south.
The Saint Lucia Tourist Board has unveiled a striking new brand campaign themed, “Lift Your Senses,” that captures vacation moments in a fresh, journalistic style.
The island of Saint Lucia and its southern town of Soufrière have inaugurated a bold, strategic move to capture more of a rapidly growing segment of the travel market with the hosting of the first-ever Saint Lucia Health and Wellness Retreat.