Small Luxury Hotels of the World has much to celebrate as it closes out a year of exciting announcements and growth. The brand’s 25th year of business was a year of transition as it introduced new leadership, new initiatives and welcomed hotels in key strategic locations while keeping reservations steady and increasing visitors to its website.
Small Luxury Hotels of the World, the champion of small, luxury, independent hotels, has announced Filip Boyen as its new chief executive effective immediately. Boyen who was appointed as managing director of Hill, Goodridge & Associates, SLH’s management company, in July of this year will now also assume leadership for the management of the SLH brand, which is celebrating its 25th anniversary this year.
Small Luxury Hotels of the World celebrates its 25th anniversary in 2015, bigger and stronger than ever. Here Breaking Travel News sits down with chief executive Paul Kerr to find out how the organisation will be celebrating the landmark.
Following another record-breaking year for the business with its highest reported revenue, room nights and Club Members in the business’s history, Small Luxury Hotels of the World is looking forward to a bumper jubilee year. Celebrating its 25th anniversary in 2015, the luxury hotel company is at the top of its game with exciting hotel openings, new destinations and a brand new arm to the company, ‘Private Residences by SLH’.
Global digital agency Possible has announced the launch of a new digital platform for Small Luxury Hotels of the World, the bespoke luxury holiday website. Possible was responsible for providing a new brand positioning and completely revamping the brand’s digital experience across all platforms including tablet and mobile, matching the premium, unique and seamless experience that guests encounter when staying at SLH hotels.
Small Luxury Hotels of the World is seeking to make a new contribution to the luxury hotel sector with the launch of Private Residences by SLH. The hotel marketing organisation hopes the collection will give guests the ‘best of both worlds’ – the personal service of a small luxury hotel with the private space of an exclusive-use villa, ski chalets, estates and yachts, all handpicked with ten rooms or less and offering five star services and facilities.
There is nothing small about the first quarter results for Small Luxury Hotels of the World, which is maintaining its outstanding success in 2013 with steady business growth. Following the best year in SLH’s 21 year history in 2012, the brand has reported a year on year six per cent increase in room nights booked and has added properties around the globe to its outstanding portfolio.
Small Luxury Hotels of the World has revealed how significant the mobile economy is to the luxury travel industry with its latest data on global browsing and booking trends through its website. Tech gurus hyped 2012 as the year of the mobile boom and the latest figures from the luxury hotel brand really highlight the growing ubiquity of handheld devices over twelve months by comparing visits and bookings on the site by iPad, iPhone and Android handsets.
Small Luxury Hotels of the World has announced a ten per cent year-on-year increase in the number nights of room booked and a nine per cent in terms of revenue for 2012. In what the organisation is branding as its most successful year ever, SLH delivered 341,000 room nights and generated $119 million in revenue.
Small Luxury Hotels of the World has announced two new executive appointments with the arrival of Tim Davis as global marketing director and Joyce Polsenberg as area & development director. With experience earned at some of the world’s most dynamic brands, Davis will be based from SLH’s head office in London.
Small Luxury Hotels of the World has announced its celebrated website is now available in an iPad and mobile-friendly format. These new versions will allow users to browse, book and review SLH’s impressive collection of over 520 luxury hotels in more than 70 countries.