Slovenia enters each new year especially actively, since numerous World Cup and international competitions and championships, primarily connected to winter sports, take place here. This year, Slovenia will be especially characterized by Maribor and the European Capital of Culture; however, a line of traditional sports events still remains… Among the most important is surely the Maribor Alpine Ski World Cup - Zlata lisica (the Golden Fox).
For almost a decade, the Slovenian Tourist Board has been systematically promoting and awarding creative and innovative tourist achievements. The battle for the acknowledged and prestigious Sejalec awards is stronger every year.
UK tour operators are kicking off a nationwide consumer promotion which aims to boost holiday bookings to Slovenia on the back of its World Cup soccer campaign.