Skiset, the retail chain that has over 780 shops in 450 ski resorts across Europe, is celebrating its 30th anniversary this year and has a number of new initiatives as it heads into the 2024-25 winter season. For the 30th anniversary celebrations, Valentin, better known as Mr Lemdi, creates colourful graffiti-style designs for commemorative Salomon skis. The Savoyard street-artist has since signed a collaborative agreement with the world’s leading ski rental network, transforming the latest SKIFIT boot inners into works of art, on display in partner stores. This union matches contemporary graffiti and the childhood world that symbolises the alliance between technology and fun on the slopes. Other projects, currently in the pipeline, are coming soon for winter 2024/2025.