Thomas Cook Group and Singapore Tourism Board have announced a major cooperative marketing agreement aimed at promoting Singapore as a unique holiday destination rather than just a stop-over haven for UK visitors. The agreement is the first collaborative deal Singapore Tourism Board has executed with Thomas Cook in the UK, and is part of a fully integrated omni-channel campaign targeting travel-intenders across Thomas Cook’s platforms from online to in-store, direct and third party media.

Following the series of differentiated marketing campaigns launched in China, Australia and India, the Singapore Tourism Board has launched another such campaign, this time designed with the Indonesian tourist in mind. The new campaign - Only in Singapore, Right Now! - has been launched in Jakarta and like its predecessors, it is focused on tailoring and delivering experiences that are based on a deeper understanding of consumer needs in key visitor-source markets.

Jeannie Lim, executive director of conventions and meetings; exhibitions and conferences, Singapore Tourism Board at the World Travel Awards Asia, Australasia and Indian Ocean Gala Ceremony 2012

The Singapore Tourism Board is among leading destinations who are attending the Routes Forum 2012 in Abu Dhabi, discussing the latest developments in the global aviation sector.

The largest project in Singapore to date – Gardens by the Bay – opens to the public today in a development that immediately transforms Singapore into a beautiful garden city. Set to rival anything that the world has so far seen in terms of innovative modern gardens and occupying 101 hectares the first phase of Gardens by the Bay reaffirms the destination’s standing on the global stage as one of the most vibrant cities in the world.

The latest tourism figures for Singapore show record spending by UK Visitors in the first six months of 2011. Over 231,000 people visited from the UK between January and June, more than from each of the United States, Germany and Hong Kong.