As Saudi Arabia announces itself on the international tourism stage, Breaking Travel News speaks to Muzzammil Ahussain, executive vice president for consumer travel at Seera Group, about how his company plans to participate in the rapidly developing market.
The Saudi Arabia Tourism Development Fund and Seera Group have signed a financing agreement to establish and operate the Raghadan Tourist Resort.
Choice Hotels Europe has repositioned itself as Choice Hotels EMEA as it continues its master license agreement with Seera Hospitality, a fully owned subsidiary of Seera Holding Group.
Muzzammil Ahussain, executive vice president of consumer travel with Seera Group, tells Breaking Travel News about the rapid recovery in the Middle East tourism market during Arabian Travel Market in Dubai.
Seera Group has launched a new data portal for industry partners, which offers comprehensive insights on future searches, bookings and traveller behaviour.
Seera Group has joined hands with Disneyland Paris to further strengthen travel demand from Saudi Arabia. With this new alliance, Seera is now a general sales agent for Saudi Arabia and the wider GCC as well as North Africa, Lebanon and Jordan.
Following a recent re-branding, Muzzammil Ahussain, executive vice president of consumer travel at Seera, tells Breaking Travel News that the new identity reflects the company’s global ambitions. Speaking at Arabian Travel Market in Dubai, he also tells us the Saudi-based brand is well-placed to exploit the rapidly developing hospitality sector in the country.
The name and identity of Seera, meaning journey, is the culmination of the company’s transformation efforts, which has seen its operating environment undergo a significant shift.