Seera Group has joined hands with Disneyland Paris to further strengthen travel demand from Saudi Arabia. With this new alliance, Seera is now a general sales agent for Saudi Arabia and the wider GCC as well as North Africa, Lebanon and Jordan.
Following a recent re-branding, Muzzammil Ahussain, executive vice president of consumer travel at Seera, tells Breaking Travel News that the new identity reflects the company’s global ambitions. Speaking at Arabian Travel Market in Dubai, he also tells us the Saudi-based brand is well-placed to exploit the rapidly developing hospitality sector in the country.
The name and identity of Seera, meaning journey, is the culmination of the company’s transformation efforts, which has seen its operating environment undergo a significant shift.