Seera Group and flyadeal, Saudi Arabia’s low fares airline, have signed a partnership agreement to directly integrate Seera’s booking engines with flyadeal’s reservation system.

Muzzammil Ahussain, Executive Vice President, Consumer Travel, Seera Group talks to BTN about the upturn in travel ad indicated by the vibrancy of the Arabian Travel Market 2022. He also about the winning of World Travel Awards is a big moral booster for their staff, and the travel industry.

As Saudi Arabia announces itself on the international tourism stage, Breaking Travel News speaks to Muzzammil Ahussain, executive vice president for consumer travel at Seera Group, about how his company plans to participate in the rapidly developing market.

Choice Hotels Europe has repositioned itself as Choice Hotels EMEA as it continues its master license agreement with Seera Hospitality, a fully owned subsidiary of Seera Holding Group.

Seera Group has launched a new data portal for industry partners, which offers comprehensive insights on future searches, bookings and traveller behaviour.

Seera Group has joined hands with Disneyland Paris to further strengthen travel demand from Saudi Arabia. With this new alliance, Seera is now a general sales agent for Saudi Arabia and the wider GCC as well as North Africa, Lebanon and Jordan.