As Dubai gets ready to host the largest event ever to be held in the Arab world, homegrown brand Rove Hotels is preparing to open the only property located on the Expo 2020 Dubai site.

Rove Hotels has announced Rove La Mer, located in the heart of La Mer, Dubai’s new beachfront. Set by the Arabian Gulf and with views of the city skyline, the 366-room Rove La Mer marks the newest addition to the growing portfolio of properties in the UAE.

Rove Hotels, a joint venture between Meraas and Emaar Properties, has announced that it has reached a landmark first hotel management agreement in the UAE. In a deal with Mada’in Properties, the brand will operate Rove Mina Seyahi in the heart of Dubai Marina.

Rove Hotels has launched new mobile app that aims to further enhance the guest experience by offering an array of services accessible via their smartphones. The Rove app is integrated with the hotel reservation system, making booking rooms easier and hassle-free.

Emaar Hospitality Group is rolling out Oracle Opera, the globally operated property management system, across its Rove Hotels. A key part of the organisation-wide digital transformation at Emaar, the implementation across current and future Rove Hotels projects is being undertaken by Key Information Technology.