The latest property from the United Arab Emirates’ unconventional lifestyle hospitality brand offers guests a chance to experience an urban lifestyle in the heart of Dubai. Here Breaking Travel News finds out more about this cutting-edge hotel

With the only property on the Expo 2020 site, Rove Hotels is well placed to succeed as the event gets underway in the Middle East. Here Paul Bridger, chief operating officer with the company, brings Breaking Travel News up to speed.

As Dubai gets ready to host the largest event ever to be held in the Arab world, homegrown brand Rove Hotels is preparing to open the only property located on the Expo 2020 Dubai site.

Rove Hotels has announced Rove La Mer, located in the heart of La Mer, Dubai’s new beachfront. Set by the Arabian Gulf and with views of the city skyline, the 366-room Rove La Mer marks the newest addition to the growing portfolio of properties in the UAE.

Rove Hotels, a joint venture between Meraas and Emaar Properties, has announced that it has reached a landmark first hotel management agreement in the UAE. In a deal with Mada’in Properties, the brand will operate Rove Mina Seyahi in the heart of Dubai Marina.

Rove Hotels has launched new mobile app that aims to further enhance the guest experience by offering an array of services accessible via their smartphones. The Rove app is integrated with the hotel reservation system, making booking rooms easier and hassle-free.