Puerto Rico Tourism Company has launched a national marketing campaign enticing travellers to learn to salsa on the eastern Caribbean island. Angie Sloan, regional director for PRTC in the UK, said: “The destination has been opened up significantly to travellers from the UK since the launch of British Airway’s direct flight from London Gatwick and this campaign will showcase the destination as one that invites a mix of Latin, Caribbean and American cultures, particularly in Old San Juan, reborn in recent years as one of North America’s hottest urban destinations and the place to experience Puerto Rican salsa.”
Puerto Rico Tourism Company (PRTC) has launched PRTC’s new digital promotional strategies, which include a redesigned website with enhanced navigation and the expansion to new digital platforms.
Spanish flag-carrier Iberia has announced plans to increase its capacity on flights between Madrid and San Jose in Costa Rica by 5.5 per cent, to offer a total of 234,000 seats this year. The carrier – part of International Airlines Group - will use A340-600 aircraft, which have an extra 100 seats each.
US Commerce Secretary John Bryson today appointed Mario González-Lafuente, Executive Director of the Puerto Rico Tourism Company (PRTC), to the Travel and Tourism Advisory Board (TTAB) of the US Department of Commerce, as part of a strategy to promote the United States.
Puerto Rico Tourism Company has published plans to launch a new tourism region, named Porte Atlantico, on the north coast of the Caribbean island. The region will capitalise on its major tourism attractions, the Rio Camuy Cave Park, the third-largest cave system in the world, and the Arecibo Observatory, home to the planet’s largest and most sensitive radio telescope and a filming location for Bond movie Goldeneye.
Newly-released figures from the Puerto Rico Tourism Company have revealed a steady increase in the number of visitors to the Caribbean destination, effectively demonstrating the success a new marketing campaign. First quarter 2011 hotel occupancy rates show a four percent increase over 2010, and Puerto Rico tourism officials anticipate a three-to-four percent rise in total tourism visits this year.
Nestled just a few miles south of the American mainland, Puerto Rico is an established cruise destination. But with European visitors now being targeted with an expanded offering, Breaking Travel News called in to check out the latest developments in this rapidly developing Caribbean destination.
The Puerto Rico Tourism Company (PRTC) has launched an on-line reservation system offering in-depth information for lodging and flight options specifically for the island.