Park Resorts, the UK’s leading holiday park operator recently undertook research to see how the use of technology affects the mood and behaviour of children, versus the effect of more traditional activities and games. The research was commissioned by the company following a visitor to one of its holiday parks telling staff that being away from PCs, smartphones and consoles had resulted in much happier and responsive children.

Park Resorts, the UK’s leading operator of medium-sized family Caravan Holiday Parks, is looking beyond online advertising and taking the search engine optimisation route to help it increase its online visibility and drive more search traffic for caravan sales and holiday sales.