The latest international visitor arrival figures from New Zealand show continued growth with total arrivals up 11.7 per cent for the year ending November and another successful spring. The results come as the tourism industry heads into what promises to be the biggest summer on record.
Tourism New Zealand has launched its latest marketing initiative ‘Stories Beat Stuff’. Asking the question, ‘what would you trade for the story of a lifetime?’, the initiative is based on the idea that life experiences surpass material possessions for young people.
Tourism New Zealand’s latest campaign in the German market entered a new phase with the arrival of comedian Bernhard Hoecker to New Zealand on a trip that will be directed by his followers.
Suwarat Sajamark, Marketing and Development Co-ordinator, New Zealand Tourism Board, Australasia’s Leading Tourist Board
Suwarat Sajamark, Marketing and Development Co-ordinator, Tourism New Zealand, Australasia’s Leading Tourist Board
For the first time, Tourism New Zealand, together with Auckland Convention Bureau, Rotorua Convention Bureau, Skycity, Rotorua Convention Center and Air New Zealand exhibited at the China Incentive Business Travel and Meeting Exhibition (CIBTM), recently held in Beijing, China.
A delegation of travel Executives from Japan, including KNT, NTA, Hankyu, Nokyo Tourist and World Air Sea Service and the President and CEO of JTB Corporation, Japan’s largest travel agency, enjoyed outstanding tourism experiences in Auckland, Northland, Waitomo and the highly anticipated All Blacks versus Japan rugby game in Hamilton over the weekend.
Tourism New Zealand’s management of The Ministry of Economic Development’s Conference Assistance Programme (CAP) has seen its first success, within two months of administering the programme.
Residents of Christchurch, New Zealand, are anxiously awaiting further developments after the city was hit by series of aftershocks. Rebuilding has only just begun in the area following a 6.3-magnitude quake in February this year.
Data from STR Global have revealed a 15.3 per cent fall in occupancy rates for hotels in Christchurch, New Zealand, for the first two months of 2011. A decrease that was strongly influenced by a 25.2 per cent drop reported in February. However, across the country hotels are reporting a brisk trade ahead of the Rugby World Cup.