The Pacific Asia Travel Association has announced a collaboration with Microsoft that is designed to improve tourism data collection and develop advanced analytics that help travel industry operators better serve their customers.

Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, partnered with Microsoft for the first major implementation of its online booking tool in Russia. Amadeus e-Travel Management is a comprehensive travel management solution which serves corporations´ travel needs through a single entry point.

The World Tourism Organization and Microsoft have signed an agreement aimed at bringing the benefits of the most advanced technologies to the tourism sector and driving the industry’s evolution towards the computing paradigm of the future.

British Airways has partnered with Microsoft to be the first UK airline to offer Mobile Boarding to Windows Phone 7 users. Designed around the customer’s needs, the new app provides instant access to tailored information about their next British Airways flight direct from the app’s dynamic home screen, providing real-time updates throughout their journey.

Tripmate247™, the world’s first mobile app allowing users to book all their travel needs direct from their phone, has gone live today exclusively on Windows® Phone 7 as one of the global showcase apps on the new OS.

65 per cent of holiday hungry Brits agree that the best deals are found online