Mauritius Tourism Promotion Authority has signed a deal to become the official partner of World Island Awards, a brand new event dedicated to promoting luxury tourism to island nations. The two-year agreement, which was signed at ITB Berlin 2011, comes hot on the heels of Mauritius being named one of the hottest destinations for 2011 by Futurebrand and British Airways, and being voted “World’s Leading Island Destination” at the 2010 World Travel Awards.
There are over 200,000 islands in the world, but at last month’s World Travel Awards 2010 Grand Final, Mauritius was voted the finest of them all. BTN takes a closer look at why the paradise island is currently enjoying such a rich run of form.
Mauritius has experienced a surge in tourism revenues in the first half of the year, boosted by strong growth in visitor numbers from Asia, particularly in India. However its core European markets remained sluggish, due to ongoing financial woes across the continent plus the weakness of the Euro.
BTN interviews Xavier Luc Duval, Vice Prime Minister, Mauritius Tourism Promotion Authority on winnng World’s Leading Destination at the 16th annual World Travel Awards staged at the five-star Grosvenor House, a JW Hotel in London