The Malaysia Convention and Exhibition Bureau (MyCEB) has launched a specialist unit known as the International Events Unit (IEU) which focuses primarily on identifying and supporting international event bids including sports, art and culture and lifestyle events.
As travellers are seeking increasingly active holidays, sport tourism has become a key driver for Malaysia’s booming RM55 billion tourism industry, which recorded 24.6 million visitors in 2010.
Dr Mark Hampton, Director of the Centre for Tourism in Islands and Coastal Areas (CENTICA) at the University of Kent, is to conduct a two day workshop on the social and economic impacts of international scuba diving tourism in Malaysia during a visit to Kuala Lumpur in April.
Anyone who has booked accommodation in Kuala Lumpur during May will no doubt experience some of the city’s celebrations for the Colours of Malaysia festival.
The ten members of the Association of the South-eastern Asian Nations will officially launch their new consumer destination marketing campaign at ITB Berlin this week. The campaign – entitled South-east Asia: Feel the warmth - is designed to travellers to plan trips, estimate costs, check availability and book through a unique map-based trip planner.
Malaysia registered 22.05 million tourists in 2008, surpassing the 21.5 million target set by the government under the Ninth Malaysia Plan. This is an overall increase of 5.1% compared to 2007.
Malaysia Airlines and Virgin Blue have set out a comprehensive interline agreement.