ITB Asia has secured a major partnership with the Korea Tourism Organisation of Singapore. The memorandum of cooperation with Messe Berlin (Singapore), organisers of Asia’s leading travel trade show, looks to boost Korea’s appeal as a key destination place in south-east Asia.
The Korea Tourism Organisation is exhibiting across the WTM Portfolio in 2015 to help it reach its global visitor target of 15 million tourists. Following a hugely successful World Travel Market 2014 in London last November, the KTO is exhibiting across the WTM Portfolio at WTM Africa, WTM Latin America, Arabian Travel Market, and flagship event WTM in London.
The Korea Tourism Organisation is launching the country’s new tourism brand in partnership with the WTM Buyers’ Club at World Travel Market – the leading global event for the travel industry. Called ‘Imagine Your Korea’, the new brand and marketing campaign aims to show why the country is a unique destination, and will highlight attractions ranging from shopping to culture, and cuisine to pop music.
The Korean Tourism Organisation (KTO) has been announced as the ‘Preferred Destination Partner’ for the Olympic gold-medal winning, GB Taekwondo for 2014. The year-long partnership will see KTO run a number of initiatives throughout the next year, starting with a presence at the inaugural World Taekwondo Grand Prix at Manchester Central between 13-15th December.