Following a set of workshops and familiarization experiences in the North (Ajloun) and in the South (Petra) of Jordan, the Jordan Inbound Tour Operators Association (JITOA) concluded a three-part educational series on its most recent initiative - VolunTourism Jordan - for tour operators, community-based organizations (CBOs) and NGOs in Amman this past weekend.
As late as December 2010 Jordan was being mooted as a honeymoon destination for the Duke and Duchess of Cornwall, before political violence put pay to the idea. As the country struggles to convince the world it is safe for tourists, Breaking Travel News visits to take a look at the situation on the ground.
Despite ongoing adverse economic conditions and the political volatility of other regions in the Middle East in February and March, the Jordan Tourism Board has announced that tourism in the country remains almost unaffected. UK overnight visitor numbers took only a slight hit in the first quarter of 2011, falling just 3.2 per cent compared to the same period in 2010.
easyJet has expanded its low-cost offering deeper into the Middle East with the launch a new service to Amman, Jordan. However, some observers have criticised the timing of the decision, with a pro-democracy demonstrator killed by security forces only three days ago.
Jordan’s tourism industry enjoyed a boom in 2010 and the country’s ministry of tourism has been outlining plans to sustain this into 2011, despite the unrest in some countries of the Arabic world and indeed in Jordan. In 2010, arrivals grew by almost 20 per cent to 4.6 million.
The first quarter of 2010 heralded good news for Jordan’s tourism sector in what could be another landmark year.