South African Tourism is set to launch a revolutionary, world-first product – called Good Times in a Box – to stimulate domestic tourism. The product, introduced at Indaba, aims to make travel more accessible to the potentially lucrative domestic market, which remains relatively untapped.
South African tourism minister Tokozile Xasa has extolled the value of small businesses to the hospitality sector in the country during Indaba 2017. “We need to work together with various government departments, as enablers and influencers of tourism destination competitiveness, to grow and transform our sector and economy,” said minister Xasa.
Indaba returns to the Inkosi Albert Luthuli International Convention Centre in Durban from May 16th-18th, sporting a more streamlined programme and improved floor layout to make it easier for the world to come and sample the tourism treasures Africa has to offer.
INDABA will put a firm focus on the tourism sector’s small, medium and micro enterprises this year. For the first time at INDABA, there is a Hidden Gems Zone built to showcase products and services from 70 South African SMMEs. There will also be workshops facilitated to provide knowledge and tools on how to access the market and grow their businesses.
Over the next three days Tourism INDABA, owned and hosted in conjunction with Tourism KwaZulu-Natal and Durban Tourism, will once again cement its position as Africa’s top travel show. This global trade show, boasts the widest variety of tourism products - from Namibia on the Atlantic coast, to Tanzania and Mozambique on the Indian Ocean shore; down the Nile from Egypt through the East Africa Community, moving inland past Malawi and Zimbabwe to the seat of the continent, South Africa.
Legend Hospitality Group is one of the many African tourism companies exhibiting at this year’s Tourism Indaba. The group, formerly named Legend Lodges is using the annual tourism event to announce its highly anticipated rebrand to Legend Hospitality Group. The Legend portfolio, world renowned for its diverse luxury destinations, set in various pristine locations in Southern African, originally launched in 2000.
South African Tourism has confirmed Indaba, the flagship travel event in Africa, will be revamped to ensure it remains the premier platform to capitalise on resilient global travel interest. After extensive consultation with the tourism industry, SAT has taken the decision to reduce Indaba from the usual four days to three days next year, with Indaba 2013 taking place from May 11th-13th.
A research presentation released by South African Tourism at the annual INDABA travel show has reiterated the growing importance of African markets to drive future tourism growth in the country. SAT went on to outlined key strategies to ensure tourism potential on the continent remains key on the national tourism agenda.