Fresh from its naming earlier this month as the ‘Middle East’s Leading Meetings & Convention Destination’ at the World Travel Awards, Abu Dhabi is turning on the charm at this week’s IMEX in Germany – Europe’s leading meetings industry exhibition – to build on its growing business tourism reputation. Abu Dhabi Tourism & Culture Authority has led a 22-strong delegation to the Frankfurt show, which features a mix of hotels, convention venues, Etihad Airways, major attractions and professional conference organisers.
IMEX in Frankfurt opened earlier today in Messe Frankfurt’s Hall 8 with the announcement that the leading trade show for the international meetings, events and incentive travel industry has grown again in 2014. New stands, stand increases from existing exhibitors, the biggest education programme ever and the scale and diversity of the hosted buyer programme are the defining features of this year’s exhibition.
The 2014 edition of IMEX in Frankfurt, the leading trade show for the international meetings, incentive travel and events industry, will be the biggest in its 12 year history. More than 60 new stands will be on offer to visitors, while 50 exhibitors have taken larger stands to promote their products and services.
Following the signing of the IMEX Declaration of Support for the meetings and events industry by the President of the Istanbul Chamber of Commerce, the IMEX Group has now reached its first phase target of 100 signatories for the advocacy document.
The IMEX Group has announced the programme for its next Exclusively Corporate @IMEX event, which is fast becoming a flagship networking and education event for both European and global corporate meeting planners.
The IMEX Group has announced two influential speakers from the world’s leading global tourism organisations for its forthcoming Politicians Forum, which takes place on May 20th during the IMEX in Frankfurt trade show.
The city of Madrid once again presented at the IMEX trade fair in Frankfurt this year. Since 2010, the Madrid City Council, through the Madrid Visitors&Convention Bureau, has had its own stand at this event, with the aim of promoting and reinforcing Madrid’s image as a leading business tourism destination. This event, considered one of the most important international fairs specializing in the convention tourism sector, is held in Frankfurt in May.
An exit survey of just under 900 hosted buyers who attended IMEX in Frankfurt in May reveals that the show continues to attract a committed business audience. Overall, results and anecdotal feedback suggest that IMEX hosted buyers are strongly motivated to maximise use of the show’s online appointment system to meet their business goals with over 53,000 appointments scheduled before the start of the show. In addition, buyers are attracted by the show’s diverse and topical professional education programme, multiple networking opportunities and social events.
A networking breakfast facilitated by the Hon. Nick de Bois, Member of Parliament and Chair of the All Party Parliamentary Group for UK Events, signalled the official start of the IMEX Politicians Forum in Frankfurt this week.
IMEX in Frankfurt opened earlier this week in Hall 8 of Messe Frankfurt by announcing a rise in new exhibitor numbers together with some significant stand size increases, plus a marked upswing in the number of pre-show appointments made between exhibitors and buyers.
A turnaround in the format of the education programme of the IMEX Association Day for 2013 resulted in excellent feedback from the 300 association executives attending the annual day of education and networking at the Messe Frankfurt Congress Center early today (May 20).