Illusions Online is poised to make its first ever acquisition, with advanced negotiations underway to purchase Polish travel technology firm anixe for an undisclosed sum. The deal, announced today at the FVW Travel Technology Day in Cologne, Germany, will give the Dubai-headquartered travel technology specialist access to exclusive technology, global hotel content and a brand new client base across Europe. It’s an agreement that will see anixe, which specialises in distributing global hotel product to the European and UK travel trade, become integrated into the Illusions business.

Duncan Andrew Alexander, vice president global alliances & partnerships, Illusions Online, talks to Breaking Travel News on Day 1 at World Travel Market 2014.

As it embarks on a new phase of its planned global expansion, Illusions has bolstered its senior executive team by appointing Duncan Alexander to the role of vice president global alliances and partnerships. Alexander has more than 20 years of travel distribution and technology experience having worked in senior management positions at Mercator, the commercial arm of Emirates Group IT, the Official Airline Guides, SITA and Travelport GDS.

Illusions has struck a landmark deal with specialist destination management company Across Australia that will debut online tailor-made packaging in the Antipodean market. The travel technology firm will make Across Australia the first DMC in Australia to make niche inbound travel services bookable on the web to a raft of global travel partners.

Faisal Memon, founder and chief executive, Illusions Online speaks to Breaking Travel News at Arabian Travel Market 2014 in Dubai.

Faisal Memon, CEO, Illusions Online, talks to Breaking Travel News on Day 1, at ITB 2014.