Travelocity Global has announced it has reached an agreement to sell the Holiday Autos brand to Dublin based car rental solutions provider, CarTrawler for an undisclosed sum. The deal sees CarTrawler, acquire rights and intangible assets of the Holiday Autos Directs and White Label business.
For over 25 years, Holiday Autos have made securing the best price and quality service for vehicle rental across the globe their business. This year, on behalf of their customers, the UK’s leading car hire agency has brokered fantastic savings in a series of ten daily flash deals.
Holiday Autos has continued to expand its global marketing team with the appointment of Kevin Currie as global director of digital marketing and Elise Newman as global head of affiliate marketing and meta search. Currie joins Holiday Autos from Octopus.com where he was previously marketing director and played an instrumental role in leading the online and offline marketing functions for the global hotel website.
Travelocity Global has announced Isabelle Ratinaud as its new managing director of Holiday Autos, responsible for the global b2c organisation. Isabelle joins Holiday Autos from Monster UK and Ireland where she was previously marketing director and played an instrumental role in strengthening Monster’s position as the undisputed market leader in their sector.
This week sees the launch of ‘Tank of Gas’, an innovative partnership between leading leisure car hire broker Holiday Autos and TripAdvisor, the world’s largest travel site. The partnership sees Holiday Autos enabling TripAdvisor users to discover daytrips and getaways from a specific destination just a tank of petrol or less away.
Finally some good news for holidaymakers - car hire industry experts predict that the cost of hiring a car will be significantly cheaper in 2011 than in the last couple of years, where prices have rocketed by as much as 500% in top summer destinations.
As thousands of football fans plan to visit South Africa at the end of this month, Holiday Autos has increased its fleet size by 20% in order to keep up with demand.