Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands including Minor Hotels, has revealed the most popular destinations for 2024 and what is motivating travellers to visit them.

Hong Kong headquartered Wharf Hotels, a hospitality group with hotel operations spanning mainland China, Hong Kong and the Philippines, announced 11 of its 16 properties have been brought under Global Hotel Alliance’s (GHA) Green Collection.

Global Hotel Alliance is ramping up its responsible tourism efforts in 2022 with a series of new initiatives. The alliance of independent hotel brands, encompassing more than 800 hotels across 40 brands in 100 countries, is supporting projects that protect people and the planet.

At the Global Hotel Alliance ceo conference in Madrid Jeff Wagoner, CEO, Outrigger Hospitality Group traveled the furthest distance - travelling all the way from Honolulu. He talks to Phil Blizzard about their resorts, based initially on Hawaiian culture and as they expanded across the world how they embrace the culture of that location.

At the Global Hotel Alliance ceo conference in Madrid Choe Peng Sum, CEO, Pan Pacific Hotels talks to Phil Blizzard about their expansion plans and how their business is doing well in Kuala Lumpur, Melbourne and London. He also talks about the conference and how winning World Travel Awards is a big motivator for his staff.