Today, ExploreTECH and Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, announced that they have signed an agreement to make ExploreTECH’s White Label Solution available to its 45 brands around the world to help streamline and simplify hospitality tech search.

Abu Dhabi-based Rotana will offer the 30 million members of the GHA DISCOVERY loyalty programme over 80 additional properties to choose from across six brands in the Middle East, North Africa, Eastern Europe & Türkiye Rotana, a leading hotel management company in the UAE and one of the region’s largest hospitality operators, today announced a strategic partnership with Global Hotel Alliance (GHA), the world’s largest network of independent hotel brands. This landmark collaboration significantly expands Rotana’s global reach, providing enhanced loyalty benefits to guests while boosting commercial strength.

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands including Minor Hotels, has revealed the most popular destinations for 2024 and what is motivating travellers to visit them.

Hong Kong headquartered Wharf Hotels, a hospitality group with hotel operations spanning mainland China, Hong Kong and the Philippines, announced 11 of its 16 properties have been brought under Global Hotel Alliance’s (GHA) Green Collection.

Global Hotel Alliance is ramping up its responsible tourism efforts in 2022 with a series of new initiatives. The alliance of independent hotel brands, encompassing more than 800 hotels across 40 brands in 100 countries, is supporting projects that protect people and the planet.